beauty by tova Nussbaum
beauty for every occasion
Luxury makeup, hair and wigs, nails and personalized beauty experiences
wigs, hair, nails and makeup
ALL IN ONE PLACE
make up quizzes
Confused and overwhelmed? Not sure how to choose the color or foumula that will suit your face best? Take our free makeup quizzes to find what is right for you!
BESTSELLERS
The pieces that make getting ready feel effortless. Tried, loved, and reordered on repeat.
what we offer
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our commitment
Every formula is crafted with intention — long-lasting, luxurious, made to move seamlessly from day into night.
tova's picks
Tova’s go-to products and never-fail favorites.
Blog
This time of year we’re all busy pulling out our chunky sweaters and suede shoes, and wondering… does my makeup also need some seasonal tweaks? With a cozy winter ahead comes a whole new color pal...
Missed part 1? With all the cold, the humidity drops, and newly dry skin, skincare is going to be key! View part 1: Skincare Now finally on to makeup! Let’s start with eyes. If your eyeliner &...
With so many Yomim Tovim coming up… Take this as your private consultation with the makeup artist… get your questions answered! Most commonly asked question since the creation of makeup (probably…...
testimonials
MK
Tova did 5 faces for a wedding of ours. She did each one differently based on what we wanted. She has such artistic talent and with her expertise she made us all look our best! We got more compliments than we ever received and this was not my first family wedding. I highly recommend her. She is wonderful to work with and does the most amazing job!
MH
Loved my experience!!! I got my nails done with nail art and bought makeup. I was so happy with the one on one attention I received, making it truly feel like a boutique experience.The staff were patient, warm and extremely talented.I definitely will go back for my future makeup and nail needs :)
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TG
Tova was such a pleasure to deal with! So accommodating so pleasant and so devoted! She really works with you and makes sure you’re 100 happy! She did a magnificent job on every single face! everyone looked stunning!!
SF
"Visited the store to get a few makeup products. The customer service is great! They helped me find the right shades and products. Well priced as well!"